There are more than 200 ranking factors on the popular search engine Google. However, Google has never publicized its list in a specific order but according to studies and various announcements, backlinks are the top 3rd ranking factor following content quality [1st] and RankBrain [2nd].

What are backlinks?

Backlinks are inbound links that are directed to your webpage from another website. To Google, backlinks are regarded as a gauge of your website’s popularity among users. Different webpages on the web are interconnected via links. Links are like adhesives that hold the web together.

SEO experts create internal links to connect web pages on the same domain and are designed to help users navigate your website with ease. External links connect to other websites and are designed to offer extra value to readers. An outgoing link is an invaluable asset. It shows the link has directions. When an outbound link on the other website is directed to your target page, it is a backlink. Search engine bots interpret the backlink as fully intentional and assume there is a good editorial assessment on the target webpage. So, they propel your webpage high in SERPs.

Earning backlinks has an optimistic effect on your site’s search visibility or ranking. Link building or link earning is a part of off-page SEO. Some backlinks are intrinsically more valuable than the ones generated from high-authority, trustworthy, and popular domains.

On the other hand, backlinks from potentially spammy, low-authority websites are based on the opposing end of the spectrum. The authority site owner instructs specifically search engines to ‘Dofollow’ or ‘Nofollow’ the link. It means whether to pass the link equity or not. Remember, you cannot undermine the value or importance of Nofollow links, as they make the link profile of your pages look natural. For example, Nofollow links pointing to high Domain Authority blogs from your posts can offer your brand a good boost!

Earned backlinks are important but the links you create to other websites also fluctuate in value. While linking to an external site, the choices made regarding the webpage from which you link, choose dofollow/nofollow, anchor text used and linking page Meta tags can have a significant impact on value. So, you need to perform backlink analysis regularly and keep your backlink profile healthy.

What is backlink analysis and why is it important?

Backlink analysis helps to evaluate the quality and quantity of links directed to your web pages from other domains. Google uses backlinks to gauge your website’s authority for ranking on search results. So, backlink analysis offers better knowledge about the ability of your website to rank on SERPs.

You can detect bad backlinks. These are unnatural links resulting from spammy sites, which can damage your website ranking on Google. Nevertheless, finding and removing them can keep the reputation of your website intact.

Earning a backlink is time-consuming. New website owners or those trying to expand their keyword footprint are overwhelmed as they don’t know where or how to start their link-building campaign. Competitive backlink analysis of your competitor’s already ranking top for target keywords offers in-depth knowledge of what helped in their link-building campaign. You can use the backlink analysis tool to identify these links and target those websites.

Regular backlink analysis of your main competitors is also crucial. It allows you to get an idea of your vulnerabilities to outrank them. You even get to know some missing link opportunities and ideas to fortify your link-building strategy.

Backlink analysis offers lots of data, which can be used in multiple ways. However, it can make you feel overpowered, so here are a few main metrics to monitor for analysis.

• Total link numbers and unique domains
• Referring domains
• Top webpages on your site with lots of backlinks

Compare these metrics with competitor’s pages to gain valuable insight into site authority, link-building opportunities, and content types to write. A competitor’s page can be used as inspiration for writing content but from a different angle. While creating a link-building strategy you also need to be fully certain of which backlinks to pursue and which to remove or avoid.

What are the good links?

Good backlinks are relevant outbound links directed to an authoritative and trusted domain. Google perceives backlinks as a way to verify that your website offers helpful and quality content to users. Quality links coming from reliable sources are not anticipated for influencing search engine ranking.

According to Google, ‘Links are editorial votes offered by choice. The more helpful a post you have the higher the chances of getting found and shared. The best way of getting other sites to create relevant and high-quality links to your website is to write engaging, relevant content that organically gains popularity among internet users.’

When a link is placed editorially, it is the webmaster or editor that does it. They don’t need to link but did it because of the valuable content you created and want to share it with their website followers. Good links can drive referral traffic from trusted sources in your niche.

Backlinks serve as an SEO metric, which enhances the reader’s experience. A good link directs to relevant content, which offers extra information. If the links direct readers to a totally unrelated website, then backlinks don’t add value. Relevant backlinks including specific anchor text are too valuable. Anchor text offers the user a preview of the topic this link accompanies if they decide to click. Search engine use keywords from anchor text to identify what the page is about.

A few types of good links are from –

• Editorial sites [blogger, publisher, or journalist]
• Relation-based backlinks
• Guest blogging or posting
• Niche directories

If someone tells you that all backlinks are great for enhancing search engine ranking then it is not true. There are some bad or toxic backlinks you must avoid or Google will devalue your website.

What are the toxic links?

According to Google, ‘A link aimed to manipulate PageRank in SERPs is considered as link scheming and violation of Google’s protocols.’ So, any activity that influences external links or backlinks falls under the toxic link category.

In Simple words, links that are not placed editorially, or if they are forced into irrelevant content, are assumed to be bad or toxic in quality. Toxic links are usually coming from blog comments, forms links, Chinese / Japanese language websites, sites with high spam scores, etc.

It’s true as mentioned in Google guidelines but it’s not possible for small size businesses to gain links naturally. One cannot simply create a website and wait for people to talk about it and link to it. Everyone is not loaded with funds like Amazon or Apple. Here Is why SEO agencies exist, as they can help in getting quality links with relevant content on trusted blogs and sites.

Effects of Toxic backlinks

In the past, using links manipulatively was common, which dramatically affected website ranking [in a good way]. However, as Google evolved and is focused on offering the best user experience it has changed its algorithms.

Google’s Penguin algorithm was the one that bashed the link-building setting for the better. Unnatural links were targeted in 2012 and even today, Google’s webspam team conducts link profile reviews manually to identify excessive spamming.

The spam score metric is also developed by Moz in their Link Explorer tool. It allows the users to know if the pages have high, low, or medium spam scores. Web pages with high spam scores are more likely to be penalized by Google.

• Unnatural links get a manual action 

Manual reviews happen when a spam report is filed, being in a niche popular for disproportionate link spamming and issues identified algorithmically. A notification of manual actions is sent to the website owner along with the affected pages’ detail.

The pages will lose rankings on SERPs and will be prevented from retrieving the previous ranking until the penalty is lifted. To eliminate manual action, you will need to eliminate the toxic links that triggered the penalty.

• Unnatural links are algorithmically penalized 

Penguin filters detect unnatural links automatically and make adjustments in ranking without sending a notification. You cannot request the removal of the algorithmic penalty. You will know the negative impact when your website visibility and organic traffic decline.

To regain your ranking from an algorithmic penalty, you need to avoid using tactics that triggered the problem and disavow the suspected toxic links. You will need to take steps in earning quality backlinks to recover completely.

• Unnatural links are disregarded

Google disregards useless links because for Google it is a waste of resources and time. If the links are not extensively spammed, it will not impact your organic traffic as search bots will ignore them. Nevertheless, getting bad links without approval can avoid penalties but is a bad link-building practice.

How to find toxic links?

A manual action penalty can never be missed because the entire website will experience a sudden decline in search ranking or totally vanish from search results. You will even receive a manual action notification associated with the affected web pages.

With the Penguin penalty, your organic traffic will drop for some keywords but this can even impact your website significantly. The recovery process is lengthy and challenging in both cases.

You need to use backlink monitoring tools to avoid toxic backlinks and Google penalties. Using backlink monitoring tools helps to identify the links that fit the toxic link definition. There are many apps but each uses different metrics.

Check for inconsistencies and big drops and spikes in referring domain reports. You can check the link’s origin. For example, if you find that plenty of links are from countries you are not connected with then there is something wrong.

Start analyzing backlinks a with Domain Rating of less than 30 and be in groups. Links originating from the same content domain can also badly impact your website.

How to remove toxic links?

Bad backlink removal is a taxing process, especially when you have piles of bad links. Some sites charge removal fees, while a few that ignore or deny your removal request.

Steps to remove toxic backlinks

• Identify toxic backlinks to eliminate.
• Contact the webmaster or the website owner. Check the contact info to get in touch with the person who operates the site.
• Send an email with detailed data about the link for removal.
• Wait patiently for a maximum of 10 days before sending another email.
• If payment is asked or email is ignored then create a list of links to disavow and submit to Google Search Console.
• You can even remove webpages from links. The webpages that are connected to toxic links that have low quality can be deleted using a 404 error code.

How to disavow toxic links?

Google Disavow file is the last resort. When you have hundreds of spammy links then taking them down using a gentle request is impossible. You may have forgotten the passwords of the sites you created a link or the sites are inactive.

Steps to disavow toxic links

• After a thorough analysis of the backlink profile, use disavows links tool to create a file including the URLs of the links you feel are harming your website’s organic ranking.
• Ensure that the Disavow file already contains previously disavowed links before you add the new ones.
• Before you export for disavow click the delete button. It is recommended to disavow at the domain level instead of the URL because it avoids issues in the future.
• After completing the disavow list, you need to export it to Google’s Search Console. It will take a minimum of 6 weeks before your file is processed.
• Be patient as it takes some time for file processing and regains your ranking on SERPs.

Regularly run backlink audits to identify toxic links and handle them before they become a headache.

Should we make more links or stop?

Backlinks are essential for SEO and without them ranking for a profitable keyword is hard. However, quality always surpasses quantity! Therefore, avoid paid links, but concentrate on creating great content that will establish your brand as an authoritative or the go-to platform for finding a solution.

Guest posting, outreach, and offering high-quality posts help to collect more backlinks. In case, you maxed on guest posts then there is an array of less popular link-building strategies you can check for inspiration.

The numbers of backlinks need to be based on the number of your competitors racing for the same rank with the same keywords. The response to the above question is… there is no genuine answer. You need to perform backlink audits regularly, eliminate junk links and regularly post high-quality content for internet users to engage and enjoy.

The post How To Find and Remove Bad or Toxic Backlinks Damaging Your SEO appeared first on Quality Guest Post.

In 2022, any SEO strategy will still revolve around one specific element and that is superior, reliable, and pertinent backlinks.

What is a backlink?

An incoming link to your website from another website is known as a backlink. Backlinks, also known as hyperlinks or inbound links, are a crucial component of SEO.

Google will view you as more of an authority and rank you higher on search result pages the more backlinks you have to point to your website. Additionally, backlinks boost your website’s traffic, which is beneficial for boosting brand recognition and bringing in new clients.

How does backlink work?   

It consists of:

1. Navigating to the URL by clicking the link. A PDF file or another online page could serve as an illustration.
2. The text you click on is known as anchor text. When an image is used to establish a link, anchor text is used.

Backlinks are a symbol of credibility. Backlink metrics are used by Google and other search engines to gauge a website’s popularity and relevance. A website is linked to when someone expresses confidence in a certain guest post service that readers will go there as well.

Similar to a peer review process for websites, numerous citations from reputable and pertinent sources indicate that a scientific work includes important information.

Getting as many high-quality backlinks as you can is always a good idea, but you need to have a plan in place before you start asking people for them.

How do you get backlinks?

There are several ways to get backlinks.

• Produce linkable, high-value material because high-quality content serves as a basis.
• Produce an infographic that demonstrates a process. People comprehend information visually much more easily than they do through text-only communication.
• Establish a resource hub on your site where users can access links to reliable materials relevant to their interests.
• You can use Google Search Console to look for backlink chances for your website.
• By keeping a watch on your rivals, you can learn about useful backlinks. To keep informed, it is critical to be aware of what others are doing.
• Make use of the influence of guest post packages and guest posts. A tried-and-true method for increasing the number of backlinks to websites is through guest posting.
• Utilize HARO to obtain high-authority backlinks from news websites (Help a Reporter Out).

Your SEO strategy’s overarching objective is to leave a digital trace that makes it simpler for users to find you online. Backlinks are one of the most significant aspects that affect your website’s rating in search engine result pages to accomplish this goal.

Methods to find great backlink opportunities

Finding great backlink opportunities can be done in a variety of ways. Take them into account to help your strategy.

1. Write guest posts

Ask blogs in your niche if they accept guest posts by getting in touch with them. Create a blog article with useful information and a link to your website. Backlink strategies by Quality Guest Post can help your business draw a good volume of prospective customers to your web pages.

2. Look for broken links

Locate broken links for other website owners, let them know the link is broken, and then request that they connect to your website instead. By including the Google Chrome add on Check My Links, you can discover broken links.

Website owners will be grateful that you helped them fix a mistake, and in the process, you might create your SEO strategy.

3. Replace competitor links with your links

Look for websites that are linking to your direct competitors’ websites and try to replace those with links to your own. This can be a little trickier because you have to be convincing and justify why your knowledge or item is better.

Building backlinks merely serves as further evidence that SEO is a continuous activity with exceptional rewards when done correctly. As with any continuing process, persistence and continued effort are vital.

How to make your blog more visible online?

As blogs can help create more backlinks so let us know how you can create the right kind of blogs to get more backlinks.

1. Optimize for mobile

On average, 54.4% of users use mobile devices for content browsing. Even Google is giving mobile crawling a higher priority than desktop crawling.

Mobile-first indexing is the norm today. This is due to the fact that more consumers use mobile devices and want the ease of always having access to their material.

2. Optimize for keywords

Even if you have the best content available, Google will still ignore it if you don’t apply proper SEO techniques and keywords. Your blog will become less popular the further back it is pushed.

You could wish to use some digital marketing services if you are unsure about the optimal keywords for your service. They will be equipped with all the instruments required to guarantee that all the necessary keywords are employed.

3. Optimize for social media engagement

Getting more social media participation is one of the best techniques to boost blog popularity. If there is anywhere to drive traffic from, it is social media, where 80% of people on average in the United States have a profile.

4. Write great headlines

A person needs about 3 seconds to decide whether or not they want to read your blog, and a lot of that choice is based on the title. The writing there must elicit an emotional response, it must interest without giving too much away.

While maintaining the intent of reading the blog itself, it must provide value to the reader. Make sure the title is intriguing because a dull one will probably go unnoticed.

However, the quality of your material is equally important. When readers click on a headline promising something fantastic, they anticipate seeing excellent content.

5. Accompany your blog with great images

Great graphics increase the likelihood that readers will click on a blog post. Images can enhance the readability of your material and give it a more appealing appearance.

Make sure any photographs you include in your blog articles are the good resolution (at least 1000 pixels) and pertinent to the story’s subject matter.

This is crucial because if readers don’t comprehend the point you are attempting to make, they will leave the post quickly rather than reading it through to the end.

6. Keep all your content fresh by regularly updating existing blog posts

Keeping your content fresh and current is crucial. This helps your blog rank higher in search engines and is a terrific method to make sure viewers are getting the most out of it.

Keep in mind that readers want to discover fresh information on sites they already enjoy reading. Update past posts with pertinent and engaging content that relates to the blog’s topic or audience to help it gain more readership.

You can pose questions about skincare in your blog post, for instance, if you write about a certain subject like skincare items. You can also update older entries with details on fresh goods or services relevant to the topic of your blog. In this manner, readers will be aware of what is new on your website and return for more.

7. Boost important posts with internal links

The creation of a series of posts with a lot of links is one of the first things you can do to boost blog popularity. Internal links encourage readers to share blog posts with their friends.

Don’t limit your posts to just straight links, though. The next page in a novel or the next step in an exercise must be visible to readers.

8. Join niche communities

Online groups of people with similar interests make up niche communities. For instance, there are online groups for people who enjoy photography, dog owners, and even Harry Potter aficionados.

Joining a specialty community might benefit your site in two ways when it comes to writing. First of all, it provides you with a ready-made audience of potential readers who share your interest in the subject. The second benefit is that it facilitates your networking with other bloggers and influencers in your industry.

Simply search on Google or social media sites like Facebook, Twitter, and Reddit to uncover specialized communities that concentrate on your issue. Introduce yourself and join discussions once you have located a few groups that seem promising.

You can participate in the discussion by leaving comments and questions without marketing your stuff. The objective is to become familiar with the neighborhood and develop a connection with the locals.

Feel free to occasionally post your stuff if you have made a name for yourself in the community. Just watch out not to spam too much as nobody likes a spammer!

9. Build an Email List

You can get in touch with your fans at any time through email. You can create a subscriber list for your email updates. The best strategy to increase the readership and traffic to your blog is to send out daily updates that include all of your material and then invite readers to subscribe to your email list.

Not everyone on the list, but rather an audience that was ready to act, would be beneficial. The appropriate individuals only require what you have to offer, therefore it is crucial to screen out those who don’t want or need it! Your primary source of traffic will be your email list.

10. Use the Social Advertising and Paid Search

Paid search and social media marketing are effective techniques to drive more visitors to your site. You may quickly target the material that your audience is most interested in with this advertising.

With sponsored search, you can focus on the specific terms visitors are using to reach your blog and then advertise to them with more pertinent content. You could do this to improve conversion rates, which would raise sales.

Because you are able to contact people who are already looking for anything associated with your organization, paid search also presents a fantastic opportunity for branding.

By using social advertising, you may reach out to customers who are already interested in your industry directly by utilizing the impact of influencers. Individual bloggers, celebrities, or even corporations themselves could be among these influencers.

Finding important people with similar interests to yours and then advertising your content using the ad placements on their social media accounts or websites can help your business become known to new audiences.

How will blogging help your business?

Blogging has many advantages that your business can take use of, such as:

1. Establish customer relationships

Due to the daily emergence of new firms, it has become exceedingly challenging to keep customers loyal. However, you may keep your visitors interested and forge lasting relationships with them by writing blog entries about your company and its products that are of a high caliber.

You can engage with the readers of your blog by replying to their comments and queries. This will assist you in establishing trust with your audience in the long run.

2. Thought leadership

When faced with a dilemma, people frequently search online for solutions. Spend attention on SEO to ensure that your company appears in the search results. By imparting your wisdom and expertise, you can establish yourself as the go-to source for information.

3. Create a sales lead

As already mentioned, a wonderful technique to drive traffic to your website is blogging. To create up a niche for yourself, make sure you conduct a study on your intended audience to comprehend their wants.

Utilizing SEO-based content can drive visitors to your website and potentially result in sales leads for your company.

We hope we could drive home the need for backlinks to help your SEO strategy with this post. Please implement them in your business to boost your SEO!

The post Why Backlinks Are The Backbone of All Your SEO Strategies? appeared first on Quality Guest Post.

Updates to Google’s search engine algorithm spark anxiety in the minds of anyone reliant on SEO content for their business or personal brand. The May 2022 core update aims to improve results for searchers across the board, just like any other update this major platform does. What does this mean for bloggers, digital marketers, and content creators?

Google’s Goal Has Not Changed 

A search engine’s primary goal involves serving high-quality and relevant sites to the people looking for information. That never changes. The 2022 core update and all those that have come before strive to make results more helpful to the people who need them. This will undoubtedly follow the past update’s focus on mobile access, convenience, and accessibility. By this time, all companies should have mobile-ready pages, however.

From a content creation, link building, and guest post services perspective, the search engine optimization process has not changed in any overt fashion. The goal of every post remains the same and aligns with Google’s overall goals: to create exceptional content, positioned with authority, and linked back to a relevant site people will benefit from.

Guest Post Services Still Deliver Quality Results 

Guest posting includes creating high-interest content targeted to a specific audience and position against on an authority site or influential page with backlinks to another. This digital marketing method has existed the beginning and continues to deliver results. While some things may shift based on algorithm changes, the main goals of quality and relevancy are unshakable.

Unfortunately, some content that ranked high in the past may get hit by this update and not deliver the traffic volume you want. Other blog posts may perform better than before. This makes ongoing yes post services, smart link building, and optimized content creation even more important if you want to stabilize and improve results.

It takes time to track the outcome of algorithm changes. More data comes out all the time that offers information about how SEO should shift to help pages retain or improve their search engine rankings. Expert digital marketing service providers keep track of these things and analyze results from past efforts in order to maximize the outcome of future ones.

From a volatility perspective, the May 2022 update seems extreme. However, this is not the time to change your marketing strategies completely or do an overhaul of content creation methods. Take a deep breath, continue to track data, and get help from professionals who have weathered the storm before and will continue to do so using the best and most up-to-date methods possible.

Quality Guest Post remains committed to the creation of the most effective, relevant, and engaging content on the Internet. Our link-building services deliver results even as Google’s core update shifts into gear. Contact us today to learn about how we can help your brand five online.

The post Google’s May 2022 Core Update’s Affect on SEO Guest Post Services appeared first on Quality Guest Post.

The initiation of the second part of the rollout occurred on July 1, 2021 — about a month after the June 2 release date of part one. This happened over a span of 12 days with the final completed version of the update being in use on July 12. Although both parts supported the foundation of the core update, part 1 — the section released in June — was more significant and contributed substantially to the project as a whole when compared to its counterpart.

As with other core updates in the past, this one is global meaning that it does not specifically target or bring about unique changes when looking at factors such as region, language, or website category.

Google states that these core updates are “significant, broad changes” that are meant to ensure the quality and functionality of their search algorithms and systems. The goal is maintain efficiency within the search engine so as to continuously present authoritative, relevant content to those who use it.

The rollout of updates such as this usually alters the search results ranking of websites. Pages may go up or down depending on the actions pushed by the update; however, if a website happens to move down following the ranking, this does not mean that it is not meeting Google’s qualifications or content expectations. The assessment of new activity within the search engine and rankings gives way for rankings to be moved around and changed. For many, this can end up being a positive due to previously unrewarded sites being moved higher up in the rankings following a core update.

Analyses of the recent updates found that sites whose rankings moved down despite high quality content were those revolving around YMYL (“Your money or your life”). This is the name Google gives to websites that focus on topics pertaining to finance, purchasing recommendations, reviews, education, health, and law. More specifically, YMYL websites that targeted niches such as self development and automotive news fell. Those who performed well were older, large websites that have recently been seeing lower levels of visibility in the past few years.

With Google’s new core update, there have once again been changes to the success and prevalence of different SEO techniques. The effects of the rollout suggest that the update has given more weight to older SEO strategies along with the age of the domain and backlinks. Some of these changes were reversed in the second part of the update which altered these effects as well. Any changes regarding your site that occurred during June or from July 1 – July 12 can most likely be attributed to these actions.

The post Google July 2021 Core Update – Time to Think About Quality Again appeared first on Quality Guest Post.

An example of this practice

Email and phone scams have been around for many years now, and often individuals like to pretend they are a large corporation to trick customers into paying them instead of the service provider. The emails often look and have the same tone of voice as those of the company they are acting as, so customers become confused and unsure of who to trust. With threats of losing service or getting charged without action, it’s easy to see why so many people fall for these scams.

Recently clients whom we provided guest posts on a blog received a fake email, which comes from someone claiming to be the admin or owner of the blog. It states that your guest post service provider did not pay them the fees for the publication of your guest post, and that if you don’t pay, they will remove the post. The email also goes on to threaten further action, such as posting the individual’s email address and calling them out online as a scammer. They also often state in the email that they will have you blacklisted on Google.

Text version:

Hello sir,Ma’am

Hope you are fine 

I AM Deleted your Post  

https:// your guest post link

Because I still have not received payment from you . We have lost to much time in waiting for payment . I will wait 24 hours more otherwise All link are removed and add to spam your email

Waiting your reply 

Thank you 

Here is another scam email text, similar to above one

Guest posting has become extremely popular online in the last years, and it’s a great way for blogs and companies to work together to promote and link to each other’s services. The way these scammers find guest poster’s information and email addresses is via the original post. For example, in this post, the targeted link was Levitatingmoon.com. They will find the link in the blog and use this to access the company’s website. From there, they’ll find a generic contact email, such as info (at) levitatingmoon.com. and send you the scam email they have prepared.

How to spot and avoid these scam emails?

There are a few key things that hint that an email is a scam. These are key to look out for to avoid losing money online:

• Grammar and Spelling – Often, the emails are poorly written, with many grammatical and spelling errors. If they don’t spell your name or your blog’s name correctly, it’s quite likely a scam.
• Time-Sensitive Threats – These emails are often too forceful regarding a time period in which you must react. They might state that you must act within 24 hours, otherwise their threatened action will take place.
• Empty Threats – These emails are full of blatant empty threats, and they are made in a very abrupt and abusive manner.

By knowing what to look for when it comes to spam emails, you can stop scammers from targeting you via your guest posts. In the end, it’s nothing to worry about, rest assured you can contact us for more clarification. These scammers are just trying to steal your money, so ignore their empty threats and delete the email.

Update on 1st July 2021

The scammer might look legitimate, and at first, they would pretend to change something on the post (obvious they cannot change anything); next, they will ask for money as an editorial fee.

The post Scammers Targeting Guest Post Clients to Steal Money appeared first on Quality Guest Post.

1. Press releases aren’t dead
It’s rare that a site would write about your company and then not link to it. That’s just not
user-friendly, which is why reporters always link to you when they cover you or your company.
If you want to build links, why not get press for your business or your entrepreneurial success?
Contact your local PR agency and see what they can do for you.

Also, make sure that at the end of all of your news releases you have a text that talks about your
company. It’s almost always included when your release gets picked up by another source.

2. The power of a leader
Make your executives available for interviews or Q&As with industry publications. Interviews
are a great means of reaching out to websites and offering your expert viewpoint. They tend to be
easier to read and sites like the personal touch and one to one questions rather than a pre-written
article which is less unique to their site.

3. Sponsor nonprofits
There are tons of opportunities for your company to give back to the community with a
non-profit partnership. You can donate money or time to the cause. It’s a great way to give back
to the rest of the world. If you sponsor a non-profit, in many cases, you can get a link back.
The beautiful part about this strategy is that it doesn’t require an exchange of cash. You can
volunteer your time, your products or even services for a link. Non-profits are open to almost
anything as they don’t have a big spending budget.

4. Sponsor an event
You can apply the same tactics for events. Relevance is still critical here. Don’t just give them
money to sponsor, actually attend the event. Do a write-up of it afterward and ask the event to
share it.

One of the simplest ways to build links is to sponsor an event. Conference sites list each and
every sponsor. In addition, in most cases, they link back to their sponsors.

If you work in the corporate world, you may get a bit tired of working in the office, so it will be
nice for you to get a break by attending a conference. Plus, you’ll get a link out of it.

5. Give away to get links
People love free stuff. It doesn’t matter if it is expensive or cheap stuff; people love getting gifts.
Get creative and start giving bloggers stuff. From shirts to hats to anything else that is related to
your brand, just start giving things away. Not only will bloggers love you, but they will also start
blogging about your company and linking back to your website.

For example, an e-shop can offer a free product. If you sale, let’s say cosmetics, you could offer
a hand cream or face mask. This way, you give bloggers something for their posting, but also if
their write reviews you can sale more of that product, more popular now.

6. Webinars
Spending a couple hours every month by doing a webinar is a great idea for attracting links over
the long term. Set up a page on your website solely dedicated to webinars, and as you create new
ones, the links will roll in each time.

7. Data/Research
By collecting data on just about anything, you can attract links why? Because people absolutely
love data. One reason is because they like to make conclusions from it that support their
arguments.

Take it one step further. If your data supports a side of an argument, reach out to those that it
would support. People love telling the world how right they are.

8. Case studies
Everyone loves a good case study. Real results with real numbers can instantly catch people’s
attention. If you offer a product or service, this is a no-brainer. If you give out advice, find
someone who’s used it successfully.

9. Offer scholarships and internships
Scholarships can become an important link strategy if it’s in the budget. Give out a decent sized
scholarship and reach out to multiple colleges and high schools.

Furthermore, you could set it up as a contest; the finalists have to write blog posts on your blog
on why they deserve it.

Also, if you have any job or internship opportunities, you can get a few easy .edu links.

10. Testimonials
All companies with products or services to sell love showing off their customer testimonials. It’s
how they gain trust of their target audience and encourage them to use their brand: there’s no
advertisement more honest than feedback from your clients.

Some e-shops have a validation process before posting a testimonial. They make sure that user
actually bought the product he reviewed.

Testimonial links have a quality that make them absolute gems in the link acquisition world:
they’re 100% a true reflection of the relationship you’ve built. That’s precisely the kind of link
the search engines want to count. Also, they provide strong benefits to both parties in the deal;
everyone’s a winner.

Some link building metrics

1. Domain strength
Domain strength is the cumulative value of an entire domain. Instead of looking at the value of
individual pages, we look at the domain as a whole to understand how strong it is.
Domain Authority is calculated by Moz, a tool for measuring, monitoring and evaluating the
onsite and offsite aspects of a website’s level of search engine optimisation, and runs on a scale
of 0-100, with 100 being the highest. It tries to predict how well a domain will perform in search
results and is an indicator of how strong a domain is.
In terms of link building, site strength is a good metric to use because you want to get links from
websites that are very strong. If the links you get are from strong domains, they will pass more
strength to your own website, which is a clear signal to Google that you have a good site that
deserves to rank well.

2. Position of links on the page
Google is able to work out the position of a link on a page and choose to value it differently. For
example, they could see if 50% of all the links pointing to your website are in some kind of
footer. This could indicate low-quality link building.

Another example, if Google finds that 50% of the links pointing to your website are from
sidebars. Again, it could also be a signal that you’re buying links. Many link brokers will place
links in the sidebar of pages as opposed to within the content. Because of this, you should make
sure that you are getting links from websites which are happy to link from within content
wherever possible.

Conclusion: Think outside the box
The possibilities of link building are endless. You can build links in many different ways; you
just have to be creative. What I’ve learned over the years is the best link builders are the creative
ones. All you have to do is to think outside the box.

This is a guest post powered by Retargeting Biz,  Marketing automation tool for e-shops www.retargeting.biz

The post 10 Killer Link Building Ideas You Need to Try appeared first on Quality Guest Post.