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How does the Link Spam Update work?

By utilizing Google’s AI spam detection and prevention system, SpamBrain, unnatural links are identified and nullified automatically. Google has stated that the system does not only detect spam more efficiently, it also identifies websites which are buying links or built specifically with the purpose to frontload outgoing links.

Google wants to emphasize and promote high quality content through this constant evolution of their algorithm. Unfortunately there are many websites out there that are publishing poor quality, low effort content that abuses links for the purpose of financial gain.

How does the Link Spam update affect websites?

From December 2022 onwards, Google has advised that search rankings may change as a result of this improved spam detection system. This is the case for all websites that utilize purchased or excessive outgoing links, regardless of the language or hosting location of your domain.

Your site will only be affected if you are breaching Google’s strict guidelines for obtaining and including links on your pages.

How to avoid negative impacts from Google Link Spam update

If you are working with affiliate links, you will need to specify that it is a sponsored link with a relevant ‘sponsored’ tag. If you do not highlight the fact that a link is sponsored, the spam detection system may flag your site and result in a lower search ranking.

Below is a list of items that Google identifies as link spam with the SpamBrain system:

• Buying/selling links in order to achieve higher Google search rankings. This includes purchasing or selling posts that contain links.

• Offering services or products in exchange for links

• Writing a post with a link in exchange for a product

• An excess of link-for-link exchanges. This essentially means that your website and partner pages provide too many links to each other

• Using automated systems to create links to your pages

• Including a link requirement in your terms of service or other contractual documentation

• Excessive links in footers or templates of multiple sites

While this is a simple summary of Google’s link spam policy, you should review the full terms of service to ensure you are covered with your published content.

Does the Google December 2022 Link Span Updated impact Guest Post services?

Much like any other website, people who are making use of guest post services need to adhere to the same guidelines to avoid any impact from this update.

One thing to make note of is that links within guest posts will need to be specifically tagged with ‘rel=nofollow’ or you could risk being deranked as a result of the link spam update.

While impacted users may feel the effects in terms of website analytics, you will not be notified within the Google Search Console if you are specifically targeted by the SpamBrain link spam detection system.

If you are making use of guest post services and adhering to the Google guidelines, there is absolutely no need to worry about any negative impacts of this update.

When does the Link Spam update roll out?

The Google link spam update began to take effect from December 14th, 2022. Users who have links that do not meet the guidelines highlighted above will need to have adapted their content from this point onwards. Despite this specified date, the update took around two

weeks to completely roll out, giving users some time to adapt as required.

Conclusion

Since link spam and purchasing has become a more prominent issue on the internet in 2022, Google is making clever use of their SpamBrain detection system to neutralize websites that are abusing their links.

While websites that are breaching Google’s guidelines could be hit hard now that the update has rolled out throughout December 2022, people who are continuing to employ compliant content will not be affected.

This goes for the use of guest post services, where the proper use of tags on links will ensure that there is no risk of pages receiving lower rankings overall. We at QGP, all our guest posts are posted naturally without any link attribution tags such as ref=nofollow, sponsored, UG.

The post Does the Google December 2022 Link Spam Update impact Guest Post services? appeared first on Quality Guest Post.

General SEO to consider in 2022

Artificial Intelligence in SEO

AI is modernizing every sector from healthcare to hospitality. SEO is also not indifferent. There are reports that marketers are using AI to identify customer habits, drive productivity, and develop solid content strategies. When compared to manual assessment, AI-based analysis is quick, more accurate, and actionable. AI-SEO is a new concept, which will ponder on –

• Understanding the purpose behind the user’s search query
• Defining the query intent
• Offering the most relevant results for better search satisfaction 

Voice Search will influence search engines

Smart assistants like Google Home and Alexa as well as voice assistants like Siri and Google have made voice searches popular. More than 30% of search sessions were screened less in 2020. By 2020, more than 50% of homes are projected to buy a smart speaker. These figures say a lot about how much the voice search will dominate search engines in 2022, so marketers need to adjust their SEO. How to optimize content for the voice search? Longer phrases are used while speaking to the voice assistant. So, for voice search optimization target long phrases that sound natural.

Mobile SEO is here to stay

Internet traffic from mobile is not going to decrease because usage of smartphones is bolstering. Therefore it becomes necessary for marketers to make sure that their website design is responsive, loads faster, uses a large font, applies moderate images, and the CTA buttons are large. By default, mobile-first indexing is applied by Google!

Video ranks better

Users are interested in watching rather than reading text. It is visible in the increase of video platforms like Facebook, YouTube, Reels, and TikTok. Video content is most probably believed to rank 50 times higher, and thus gain more traffic than text content. Marketers can leverage video marketing in 2022.

EAT principle’s significance is rising

Expertise, Authoritativeness, and Trustworthiness or EAT principle was introduced by Google for ranking. Traditional SEO is effective but the shift is significantly towards credibility and quality. Authoritative websites publishing high-quality content are chosen for guest post campaigns to gain more visibility and quality traffic. Connecting with high domain sites enhances your URLs credibility in the eyes of Google and visitors.

Local SEO to look for in 2022

Consumers’ need to gain information has increased and the local markets are becoming more competitive, so Google has decided to fulfill these needs. Due to the pandemic situation, Google rapidly responded to consumers’ changing buying habits. Searches in 2020 have increased by 1000%, which means NOT to overlook the local SEO. Understand local search changes and update to adjust for 2022.

Google My Business rebranded

With new GMB features, there is no need to browse the platform or app to correct or update their listing. From Google Maps and Google Search update details or add images to your Google Business profile.

Finding & creating the latest local news is now made easy on Google

Google made it easy to find and create the latest local news. Journalists can use Census Mapper Project and Common Knowledge project to enrich their stories using local information and data. Updates like top stories carousel, local news carousel, local Tweets, more news in search have helped local news to gain top SERPs.

Bing added extra visual elements

Bing rolled 5 updates emphasizing a rich local search experience by integrating more visual elements. It includes expandable carousels, Info graphic-like results, intuitive highlights, and integrated visual search. Just displaying text-based facts or image carousel, Bing delivers SERPS that are visually rich for local searches. It consists of relevant resources pulled from visitor reviews, top images, Bing Maps, and more.

New attributes

Google is consistently releasing new attributes. Attributes offer proactive answers to search queries and GMB features it prominently. It is because Google wants to help businesses and users alike. For example, business attributes like women-owned or African-owned make a difference.

It helps seekers who want to support companies with shared value connect. During a pandemic, health and safety-related attributes were added to GMB profiles. The local businesses shared their changing service patterns like no-contact delivery or curbside pickup based on safety protocols.

Mobile-friendliness, pointy integration, and local SEO tools are some 2022 local search strategies for maximizing visibility and conversions.

Enterprise SEO to consider in 2022

Enterprise SEO involves handling large brands with extensive infrastructure and a wide range of products or services. It incorporates stakeholder management as well as planning, strategizing, and aligning with the corporate goals.

Keep aligned with updates and changes

For enterprise SEO professionals, algorithmic changes and updates is a major challenge. It includes –

• Responding, fixing & optimizing
• Translate impact to your company

Last year, large roll-outs like Core Web Vitals and Page Experience update brought technical SEO into the picture. EAT principle emergence massively affected online enterprises. Google introduced Multitask Unified Model [MUM], which is focused on identifying poor quality content and intent queries.

Enterprise SEO experts were forced to concentrate on proving that their content is credible and trustworthy. To enhance keyword intense analysis use keywords that align with the right content and right audience.

Automation is crucial

Automation is already helping organizations and industries to keep pace with frequent changes and plays the role of a reliable virtual SEO partner. In 2022, automation will stay important for enterprise SEO. Technology will help to identify, pre-determine, and adjust where and when appropriate, so you don’t need to chase the algorithm. In 2022, automation is assumed to help in –

1. Monitoring & detection
2. Manual SEO
3. Insights & automated action

Data – a source of Business Intelligence

The ways searches occur define the trends in customer behaviors and preferences. In the same way, content creation and digital innovation trends are echoed in search. Consequently, there is an increase in the use and significance of search data. It is a source of business intelligence. Data compiled and analyzed offers marketers an insight associated with consumers’ interests, needs & frustrations, product preferences, urgency, etc. Search Business Intelligence helps enterprises accurately determine what matters most. They can identify trends at the category level as well as industry level.

Business Intelligence insights help organizations enhance their brand awareness, build effective lead generation campaigns, gain insights for future promotional campaigns, create intent content types, and stay ahead of trends.

Integrate SEO and PPC

Today, more than 80% of the search traffic is attained from PPC and SEO. SEO insights can be used to make an informed PPC campaign. Use PPC to fill the short-term gaps for valuable pages and keywords. Boost mobile-first and local performance with PPC and SEO. Ensure that your enterprise SEO and PPC are strongly aligned to increase visibility and discoverability on search engines.

Enterprise SEO goes beyond optimization. It develops cross-departmental management, business insight use, and result managing across the enterprise.

E-commerce SEO to consider in 2022

E-commerce SEO is responsible for 70% of online traffic, so never ignore it but consider it seriously for 2022.

Lay the strong business foundation

For effective eCommerce SEO start with designing or revamping your website to ensure that it supports every kind of device. Create an automated customer care desk to quickly resolve customer queries. Before launching your eCommerce site install an SSL [Secure Socket Layer].

Study your audience and niche

Identify your audience and research your niche. Research is crucial to understanding the strengths and vulnerabilities of your business. To know about your buyer persona helps to explain the target customer’s interests. Competitive research is also crucial to help fill the gap between strengths and weaknesses.

Keywords will need an upgrade

Keywords are important for SEO as the online competition is getting tougher and tougher. Keyword research can help to enhance your keywords. Choose primary keywords that attract high traffic and even make a list of long-tailed keywords because they too are appealing and effective.

Onsite optimization

On-site optimization is a process, where you augment your web pages in such a way that Google bots find it via keywords. Your content, images, title tags, description, links, and keywords must be improved for easy visibility during the on-page optimization process.

Keywords SEO will matter in 2022

The SEO community for years has been infatuated with keyword rankings. It is seen as one of the feasible metrics to prove SEO value. Rankings are crucial but only if they can drive your business value like leads, conversions, and revenue.

Google bots are getting smarter and smarter in understanding the user intent. The algorithms have a better sense of meaning and context, so the keywords chosen must always connect with the content.

What are keywords?

Keywords are the main phrases people commonly use to find things online. The search bar in the web browser is used to type the terms, which includes more than one word describing the product or service they desire.

Keyword types

• Branded
• Non-branded
• Brand + Geography [location]
• Local & Global
• Brand + Product
• And more

 How do keywords help?

• Identify the right target audience

Competitive research helps to identify keywords they use that attract more traffic towards their website. You also can identify a content gap. It means they have content that does not rank or doesn’t have content suitable to the topic.

• Drive traffic

First page results on search engines gain 28.5% of clicks, so if you enhance visibility and rank top then you gain a significant amount of traffic that improves your chances of conversions and sales.

• Indicate user intent 

Search bots receive a direction to the content type searcher tries to retrieve. There is still a vocabulary issue between end-users and the index system. Therefore search engines have advanced query expansion [QE] technologies. The search engine evaluates the user’s input and expands its search query to blend with extra documents. It includes finding synonyms, semantic-related and morphological word forms, fixing spelling errors & searching for corrected forms, etc.

• Discovery striking difference opportunities

Striking distance keyword means a target keyword phrase that is not anywhere on top position but between 11 and 20. Because the keyword is relevant and ranking well, a small adjustment can have a huge impact. Look for keywords that rank on the 2nd page but need little optimization to move to the first page. Optimize header tags, title tags, add internal links, build backlinks, and new landing page.

From the above points, it is visible that keywords certainly offer value by delivering prime position, traffic, visibility, conversion, and sales. However, enterprises and e-commerce businesses having plenty of products can find it costly to keep track of keywords as there will be hundreds and thousands of keywords they need to monitor.

It is sensible to keep a list of golden keyword terms that bring it the most brand value that is traffic, conversions, and revenue. They also need to maintain a blend of brand + product and non-branded keywords crucial for first-page ranking.

Guest posting best practice – do it right in 2022

Guest posting is also an effective digital marketing strategy that businesses need to explore in 2022. Writing and publishing high-quality posts as a guest on high domain blogs and websites helps to –

• Expand professional network
• Establish online authority
• Generate qualified backlinks
• Increase referral site traffic
• Enhance lead generation.

When you prepare guest posting guidelines concentrate on mistakes to avoid and adopt best practices. Here are the best practices that the professionals at guest post service follow.

• Include just 1 or 2 target keywords in one guest post.
• Embed keywords naturally across the blog post.
• Include target keywords in blog headings and titles.
• Keep content readable, scannable, and error-free.
• Explore ways in building external and internal links.
• Never post content on suspicious or low-quality websites.
• Write well-researched and innovative content.
• Avoid paid guest blogging opportunities.
• Monitor guest post-performance regularly.

SEO plays a huge role in increasing visibility, brand awareness, generating leads, and driving sales. Look out for the 2022 trends because Google bots are getting smart and you need to stay aligned. Add the elements mentioned above and stay ahead in the race!

The post Look out for These General, Local, Enterprise, E-commerce, And Keywords SEO Trends For 2022 appeared first on Quality Guest Post.

If you’re at a similar stage, this blog will be quite useful to you. Using various tools for social media management can be a big investment based on your budget. Let’s look at a few reasons why it’s worth investing in such social media management tools.

1. Helps to manage multiple social accounts

These tools make it much easier to manage multiple accounts.

2. Ensures that you will not miss anything important

These tools will make sure that you don’t lose any opportunities.

3. Organize your conversations

You can keep a track of your entire conversations through these tools.

4. Schedule your posts well ahead of time

These tools help you to be proactive in scheduling your all posts.

5. Monitor your keywords for leads and other valuable information

These tools will offer you a dedicated place from which to search for information.

6. Analyze your results

These tools help you by providing analyzed data so that you can correct your strategy.

7. Prove ROI to superiors

You can easily justify that you are on the right track using their analytics.

8. Gives you sufficient time for real-time engagement

By automating a few of your tasks, you get more time for real-time engagement.

9. Quickly enhance your posts with images

These tools will help you by providing stunning images in your posts.

10. Simplifies your content curation process

These management tools can make your curation process more streamlined.

11. Makes consistency and uniformity easier

These tools can keep all your social media information organized and consistent.

Table of Contents

1. Later
2. Mention
3. Buffer
4. AgoraPulse
5. Sprout Social
6. Hootsuite
7. eClincher
8. Sendinblue
9. Social Pilot
10. Loomly
11. Meetedgar
12. Iconosquare
13. Zoho Social

Features and pricing review of top 13 social media content management tools

Later

Unlike most other social media management tools, this one mainly focuses on Instagram, although you can also connect it to your Facebook, Pinterest, and Twitter profiles. The following are a few pricing details:

• Prices: $9, $19, $29, and $49 per month.

Unique value: The basic strength of this tool is its visual calendar for content, where it is possible to very easily drag-and-drop different images to schedule them. Also, it has got a free link tool, which can be used on your Instagram profile for linking to any shoppable feed of Instagram or various other websites and blog posts.

Mention

Mention’s Boolean alerts can help you narrow down your search, so you will only receive results that are relevant to your clients. Its advanced alerts use filters e.g. location, sentiment, and gender to focus your results.

Also, it can help improve and grow your brand presence on various social media by publishing relevant content and planning. Mention helps gather brand insights through media monitoring and allows you to reply to what is happening so you can create relevant content.

You can forget about press reviews and other tedious spreadsheets. Mention will help you easily export all data, reports, and mentions to any email address automatically.

• Price: Initially free and then solo price € 29/month, Pro price € 99/month and ProPlus price € 199/month.

Buffer

Buffer is another intuitive and streamlined tool for social media management that’s trusted by different brands, agencies, businesses, and individuals to drive meaningful results and engagement on social media.

There is a suite of products meant for engagement, publishing, analytics, and also team collaboration. These products are highly refined and carefully considered for helping social media marketers and any teams to work more effectively and efficiently.

• Prices: Forever-free plan with limitations. At the monthly price of $15, $99, $199, $399 starting with a 14-day free trial.

Unique value: People have commented that they love this tool for being so clean and intuitive and also very user-friendly.

Agora Pulse

Like most of the other social media management platforms mentioned above, Agora Pulse is another all-in-one social media platform with scheduling, reporting, and responding features. The following are the pricing details:

• Prices: Starts free, thereafter $79 per month and $159 per month, together with enterprise options. In the starting plan, you will be offered 10 social profiles and 2 users. With an agency plan, you also get an initial free trial @ $159 per month and you will get 20 social profiles with 4 users.

Unique value: Unlike the other tools we mentioned before, this one has several unique features and they are Facebook contest apps and competitor analysis. All these are offered at quite an affordable price.

Sprout Social

Similar to Hootsuite, Sprout Social combines several tools of social media into a single platform from scheduling to monitoring, and to finally reporting.

This is one special tool that will provide you customer relationship management features. With complete customer profiles, you can always serve them better and build a stronger relationship with them.

• Prices: The per-user prices are $99, $149, and $249 per month with an initial 30-day free trial.

Unique value: Most users consider Sprout Social to be an amazing tool. Most managers who handle social media found their reports so beautiful and great that they immediately download and then send them to their clients without even editing them.

Hootsuite

Hootsuite is perhaps the biggest tool for social media management and is used by more than 15 million people, including 800+ users in Fortune 1000 companies.

There are a few very good reasons for its success: it is an all-in-one platform, which will enable you to schedule and curate your content, run social media ads, measures your social ROI, and much more.

• Prices: Starting with a free plan and then monthly charges of $29, $129, $599.

Unique value: People love several things about Hootsuite. It can monitor multiple keywords and accounts, connect with more than 35 social networks, and also can bulk-schedule social media posts.

eClincher

Like most other social media management tools, this tool also allows you to publish and schedule your posts, respond to various social messages, and also analyze your entire social media performance.

• Prices: Starting with initial 14 days of free trial and thereafter with monthly charges of $49, $99, $199.

Unique value: There is one thing that makes this eClincher tool a little different from other tools available. It allows you to auto-post along with smart queues and also RSS feeds. Also, it has got a media library for different images and allows you to search for influencers on social media.

Sendinblue

Sendinblue provides users with a complete toolkit for sales and marketing. You will get powerful email marketing features and can use its marketing automation tools for scaling your email marketing.

If you want to send transactional emails such as account confirmations or any order updates, then you can manage all these along with your marketing campaigns. Besides email, this tool also offers SMS marketing features, real-time live chat with customers, and Facebook ads to connect with a wider audience.

• Pricing: Initially free for 14 days later monthly charges of $29/month for a single user. For 15 users, the monthly price is $399/month.

Social Pilot

Most people like how this tool can fit many of the other social media management tools e.g. scheduling and analytics (not monitoring activities) into a simple dashboard. Also, it is offered at very affordable prices. Its various client management features mean it’s great for agencies that work with many clients.

• Prices: Starting with a free trial for 14 days and then with monthly charges of $10, $24, $40, and $80.

Unique value: This tool curates and suggests content from different industries e.g. tech, education, health, and fitness, etc. This is great if you like to find any relevant content easily. Another valuable feature is the white label reports that are particularly handy for agencies.

Loomly

You can manage your entire social media content with Loomly. It offers you ideas for a post based on trending topics, date-related events, RSS feeds, etc. It helps you to store, organize and use your possessions in a central and intuitive library.

Loomly guides you step by step to create outstanding ads and posts, and automatically generate your post and ad previews before you publish. It offers a collaborative review, approval workflow, with end-to-end ad and post history.

Loomly’s analytics allow you to measure your posts’ performances in real-time once published. Then you can recognize at a glance which content types and topics are most liked by your audience.

Pricing: Monthly price of the base is $25, standard $57, advanced $119, and premium $249.

Meetedgar

In various digital media circles, MeetEdgar has been welcomed as an innovative and path-breaking scheduling tool. No other tool introduces such creative ways of sharing posts on social media.

It offers users the necessary freedom to create libraries with different content in various categories. After that, it shows users how to add time slots in that specific category. Later, Edgar automatically fills up all those slots with required stuff from your library.

The way it automates your social media post schedule and your creation has never been matched before by other players in this field, and due to this reason alone, this tool is the favorite of many professionals of social media management. Also, it offers a money-back guarantee, so you should surely try this tool at least once and then decide.

• Price: $49/month with a money-back guarantee for 30-day.

Iconosquare

Iconosquare will dig deep into the behavior of your audiences toward your content and then come out with easy-to-understand metrics. Iconosquare is an Instagram tool that optimizes your content production, planning, and scheduling by seeing the best possibilities.

Also, you can snoop around to see what all your competition is up to. Let’s say you have a competitor who has 2-times more followers than you. Iconosquare will tell you what is helping them so that you can also start doing that more and reduce whatever you have been doing wrong.

• Price: Initial 14-days of free trial and a later monthly charge of $49 for 2 users and $139 for unlimited users.

Zoho Social

Zoho Social is a cloud-based tool for social media management that is also available in the SAAS version, which can be run on several devices. It helps users to monitor many social media channels, perform multi-account management, and encourage multi-user collaboration.

Zoho Social offers analytics for social media performance and data-driven actionable insights to facilitate informed decisions. By using this software, you will be in a position to manage and monitor all your content and ensure much better customer engagement.

Also, you can monitor keywords, schedule multiple posts, create content, and do various automated publishing tasks using this social media management tool.

Pricing: There is a free edition however, the standard version costs $10 per month, the Professional version costs $30 per month and the premium version costs $40 per month.

Conclusion

Nowadays, you can find many different tools for social media management tools with lots of features for different budgets. Selecting the right one is also not such an easy job. Hopefully, the above reviews of 13 tools will help.

If you want an all-in-one solution for social media management then Social Sprout or Hootsuite are perhaps your best choices.

The post 13 Best Social Media Content Management Tools For 2021 appeared first on Quality Guest Post.

However, be aware that incorrect implementation can result in a Penguin penalty. It all boils down to learning the right strategy for using anchor text. In this article, we will learn more about anchor text and how to use it correctly on your website.

What Is Anchor Text?

Anchor Text is a clickable and visible text in a hyperlink. The text can contain a combination of words and characters. Modern browsers show it as underlined and in blue color. This is the default appearance. You can modify the color and style by making changes in the associated CSS or HTML file.

Here is an example of an anchor text:

<a href=” https:// example.com”> An Example Blog</a>

When you place the text in the HTML code of a webpage, it is shown as a clickable text as “An Example Blog”. This text is an anchor text. When you click on the text, it will take you to the website (https:// example.com)

What Is The Importance Of Having An Anchor Text?

Anchor text can offer pertinent contextual information to both website users and search engines. This information is linked to the content at the destination of the link. Search engines employ external anchor text as a replication of how outsiders see your webpage and what it tells them about the business.

The anchor text that you use in your website should be beneficial, expressive and applicable. Anchor text is also an indicator that search engines use to govern the relevancy of a webpage. This implies that if your website is consistently obtaining quality links using the anchor text “SEO marketing”, then Google will eventually determine that your website is about “SEO Marketing”.

Advantages of Anchor Text in Search Engine Algorithms

In the early days, Google was heavily dependent on anchor text. In 1998, the founders of Google, Larry Page and Sergey Brin, explained that search engines treat the anchor text in a special way. The majority of search engines relate the text of an external link with the webpage that it links to. This gives numerous benefits:

• Anchors provide more precise descriptions of a webpage than what a webpage can provide for itself.
• Anchor text enables Google to define the theme of those media formats where on‐page signals can’t be used.
• Anchors can exist even for those documents that can’t be indexed via a text‐based search engine. This includes images, databases and programs.

Google has concluded that the use of anchor text in a website yields better results than the key commercial search engines for a majority of searches. However, Google soon figured out that anchor texts were easy to manipulate.

To rank any webpage for a search query, the only thing required was to target several links at it with the keyword serving as the anchor.  So, a greater number of keyword dense anchor text links gives you an edge over your competitors.

What is the Penguin Penalty?

To obtain a website ranking, you should send enough links alongside the anchor text that matches the keyword you want to rank for. The Penguin algorithm has been in place since April 24, 2012. It was formed to target the manipulation of backlinks on websites. The algorithm looks at the link quality that your website is receiving.

If the distribution of an anchor text does not look genuine, then the website gets fined. Sending anchor text stuffed with keywords is one of the ways to get your rankings moving. It is advised not to overdo it to the extent that it makes it unrealistic. Otherwise, Google will penalize you for it.

The Different Types of Anchor Text

Different types of anchor text are used on websites:

• Exact-match

Anchor text is called an “exact match” when it consists of a keyword that matches the theme of the page that it is linked to.

• Partial-match

This type of anchor text comprises of a combination of keywords that match the theme of the webpage to which it is linked.

• Branded

In this type of anchor text, a brand name is used in the form of anchor text.

• Naked link

This type of anchor text has a URL that is used to link to a website.

• Generic

A generic anchor text consists of a generic phrase or word that is used in the form of an anchor. An example of this anchor text is “Click here”.

• Images

This anchor text includes the alt attribute of the anchor text. Google uses this text to link to that image.

How Does An Anchor Text Impact Search Engine Ranking?

The external anchor text in a webpage helps Google to understand the theme of your webpage, and for what type of keywords it needs to rank. Google uses several different methods to enhance search quality. This includes anchor text, proximity information and page rank. This implies that if a website links to cat food, then it tells Google that the website is related to cats.

If that website gets external links related to cat food products, then it increases Google’s confidence that the website is related to cat stuff. Based on this interpretation, Google potentially ranks the website for “cat food”. So, in this way, an anchor text plays a big role in the search engine rankings of any website.

What Is An SEO-Friendly Anchor Text?

The following are attributes of an SEO compatible anchor text.

• Succinct

Though there is no specific limit to the length of an anchor text, it is advised to keep the anchor text length as concise as possible. Ensure the anchor text takes into consideration these two key factors:

• What is a highly concise and precise method to define the linked-to webpage?
• What phrase or word would compel users to click the link?
• Target page relevance

Search engines have advanced over the past years. They have found several new metrics to determine website rankings. One of the most effective metrics is based on the “relevancy of a link” or how does the link relate to the topic of the two linked webpages.

This is a natural phenomenon that happens when developers externally link to the content of another website. It is based on the following:.

• The theme of the source page
• The anchor text content present on that source page

A highly relevant link can enhance the likelihood of linked webpages ranking for queries associated with their topic. To ensure that your external links show powerful link relevancy signals, it is important to keep the anchor text expressive of the target webpage.

• Low keyword density

Google started looking more carefully at keywords present in the anchor text. If the majority of the inbound links to a website have the same anchor text, then it begins to appear suspicious. It may be because the links aren’t acquired naturally.

It is best practice to use only topic and keyword related anchor text as much as possible. However, to create an SEO-friendly anchor text, you can achieve a better outcome by striving for a combination of natural text phrases in place of using the same keyword every time.

With that being said, ensure that you do not stuff keywords into internal links. Although internal linking is highly recommended, care should be taken when using anchor text for the links to your webpages. If several links to any webpage use the same type of anchor text, then Google may find it spammy. It may even blacklist your website. So, do not use heavily use keywords.

How to Optimize an External Anchor Text?

In this section, we will look at how to optimize the anchor text. We will look at ways to determine the theme-specific target anchor text.

The first step is to identify the perfect target anchor text for your niche. To do this, you will begin by analyzing the competition. You need to implement a “natural” anchor text distribution. This type of anchor text is identified in various forms, such as:

• 50% Brand or URL anchors

For example, a branded anchor for qualityguestpost.com would be “Quality Guest Post”. This type of anchor applies to only non-EMD/PMD sites.

URL anchors are a modified version of the naked URL – for example, https://www.qualityguestpost.com/, qualityguestpost.com, www.qualityguestpost.com, etc.

• 25% topic anchors

Here the chosen keywords might sound a bit like a mismatch to the business, but the niches will be somehow related to each other.

For example: “healthy lungs” or “weight loss goal” will serve as topic anchors for a business that deals with “swimming pool construction”.

• Longtail or 10% target keyword anchors

All anchor texts that have just one word of a keyword phrase that you wish to rank for will come under this category.

A few examples of this are: best granite driver, what is the ideal granite driver, buy granite driver online.

• 15% miscellaneous anchors

Examples of this type of anchor are: click here, go to site, read more, etc.

How To Identify The Average Distribution Of Anchor Text 

After optimizing the external anchor text, we will now look at finding the target anchor distribution for a particular niche. Here are a few steps that will help accomplish this objective.

• Download the “Ahrefs Anchor Text data” for a website in the first position
• Classify anchors by type
• Identify the distribution of anchor text for the URL by forming a pie chart
• Repeat these steps for websites that are ranked between second and fifth position
• Your theme-specific distribution of target anchor text should be equivalent to the average of the top five websites
• Save and Implement

The above steps would help you ensure that the anchor text ratio meets the requirements of Google, so you can begin a link building campaign for all those anchors that imitate this distribution.

Tips To Select The Anchor Text Like A PRO

Here are some of the top tips to help you choose the right anchor text for linking your website:

• Do not reuse a target anchor text twice
• Use the SEO title tag of a webpage as an anchor
• Ensure that the anchor fits the link type
• Form the anchor with the persona’s name
• When fixed in the rankings, try to break down the keyword phrase
• Use “Brand + target anchors”. This is another type of anchor that is a blend of target keywords with either URL or Brand. It is a simple method to increase target anchors. As they are grouped by URL or branded items, they can lower the chances of penalty.
• Optimize your anchor text with respect to the URL that you are trying to link to.
• Try a diverse combination of URL anchors in accordance with the niche average. You can include categories such as target, URL, branded, miscellaneous, topic, etc.

Did you know that you can create around sixty-four variations of URL anchors? Here are a few:

• https://www.website.com – standard
• https://www.website.com/
• https://website.com
• website.com

Use them in combination and ensure you add variety to your anchor texts:

• Use lengthy keyword phrases by mixing in some long-phrase anchor texts at regular intervals.
• Write anchors in English, in place of SEO-ese.
• Synonyms are a great way to boost your search rankings while fudging Penguin over-optimization. It also helps you to obtain credit for the keyword and avoids over-optimization. Google provides an inbuilt synonym matching and latent semantic indexing into its algorithm.
• Enclose your anchor text with related longtails, synonyms and keywords. All of these help to increase the link relevancy to a good extent.

Conclusion

Knowledge of the various kinds of anchor text will assist you in forming an arsenal to use in the content on your website. To get the desired results from your anchor text implementation, you should find a target anchor text that is specific to your webpage, and it should meet the requirements of the webpage.

As long as they remain contextually appropriate, they will pass as a positive indication to search engine crawlers. Balance your internal anchor text in a manner that looks natural and effective. In that way, it will help to put your website ahead of your competitors.

The post How To Optimize Anchor Text For Best SEO Results – 2020 appeared first on Quality Guest Post.

It is, after all, too good to be killed.

Also referred to as guest posting, guest blogging has become much more than a marketing norm. To publish your content on another’s platform is not only to obtain a steady stream of referral traffic to your website; more importantly, it is to contribute value, to build relationships, and to gain trust.

Traditionally deemed as an SEO tactic potent enough to trick Google, guest blogging is today a clever strategy that ensures positive results for all parties – while contributors get to rank their websites higher on Google, publishers get to provide more relevant content to their audience.

Authority and growth are guaranteed to both.

Here’s how to approach it, and where to find appropriate guest posting blogs.

Pre-Step: Identify Your Niche

Let’s get one thing straight from the very start – guest blogging might be the most potent SEO tactic around, but Google’s algorithm still cannot be tricked. It does, however, rank websites by analysing their content and links (among other factors that are yet unrevealed), meaning that the first has to be top-quality, and with the latter, you have to play by the book.

The main rule here is relevance, and the content’s relevance is determined by its context. For example, if you publish a post on a wellness blog, but link it back to your website that sells kitchen tiles, your guest blogging strategy will fail for more than one reason. First, the backlink will be completely irrelevant to the blog’s target audience, and second, Google’s algorithm will frown upon it.

Your website will either remain unvisited, or will immediately be labelled as spammy and therefore excluded from the search results. Not even those interested in kitchen tiles will be able to find you.

That’s why discovering relevant opportunities is so important. For guest blogging to make any sense, both the content and the backlink have to match the blog’s audience’s interests and needs, so always look for those platforms that are within yours or a similar niche. Complementary fields may even be better, since not all competitors are willing to help you backlink and grow on their account.

1. Use Search Operators in Google

One of the reasons why Google continues to slay other search engines is its refined, intuitive, and all-around smart Penguin algorithm. You can type words in without any meaning or order, and it will still find a way to read your thoughts and offer you the most relevant results.

Now, imagine the depths it can go to if you use a proper string of search operators.

This is arguably the simplest, yet very effective way of researching your guest posting opportunities. You’ll need a good keyword to make it work, though, so start with “guest post opportunities”, “contributing writer”, “write for us”, “submit blog post”, or “guest posts wanted”, for instance.

The operator you’ll need are quotes, since they will help you find the exact phrase you’re looking for. Then, you can introduce plus or minus, thus manipulating the query and narrowing down your search even further. For kitchen tiles, google “guest post opportunities” + “kitchen design ideas”.

2. Spy on Your Competitors’ Guest Posts

Online espionage is another way of doing the same, and search operators can help you with this tactic as well. There’s nothing immoral or shady about it either; everyone researches their competition on Google, so don’t read too much into it. Simply type in their name, and see where it leads you.

The blogs your competition already guest posts on are more likely to accept your content, simply because they already have the audience for your niche. Your contribution will help them grow, while you’ll get to tap into a yet unexplored pool of prospects and confront your rivals head-on.

That way, the quality of content will determine the winner.

3. Search for Their Guest Posts Pages

If you’re lucky, your main competitor is one of those bloggers who really love to brag about their published work. Research their name under the quotes, plus a keyword phrase “I’ve been featured on” or “my guest blogs”, and you’ll find out your luck shortly. Hopefully, the search results page will bring you a complete list of relevant niche platforms you can use to beat down your competition.

1. Google Their Headshot

You can spy on your competitors by using a reverse image search. Find them on Google, grab the URL of their headshot, drag it to the “search by image” box, and drop it there. It may seem slightly creepy at first, but it’s very effective all the same.

2. Find Niche Bloggers in the Comments Sections

Remember, guest posting is not solely about building links. It provides relationship-building opportunities too, thus opening doors for fruitful collaboration with other bloggers from your niche. Sometimes, you can find them commenting on blog posts relevant to your field, so feel free to contact them and pitch the idea of you two working together. You might stumble upon someone who has a high-authority blog of their own, and is interested in publishing your work there.

3. Comb Through Pre-Made Lists

There’s a myriad of ready-made guest blogging lists online, so why not research them as well? Type in “guest posting sites” or “guest posting blogs”, and you’ll find a goldmine of relevant results.

4. Stay Alert on Social Media

Since Google will always equip you with more or less the same results, don’t forget to repeat all of these tactics on social media. Go to Twitter or Google+ to search for the same keyword strings, or simply follow your competitors on Facebook and LinkedIn. Sooner or later, they’ll share a published guest post of their own on one of their networks, thus guiding you in the right direction.

Post-Step: Evaluate Your Blogs

The third part of a guest posting strategy is evaluation. You’ll find dozens of relevant blogs to publish your content on, but that still doesn’t mean that all of them will be equally authoritative and able to drive more traffic to your site. If the blog’s own rankings are low, it’s simply of little use to you.

So, check them all out for two criterions – domain authority and quality of content. The first you can identify by using one of many website authority checkers, while for the latter you’ll have to rely on your own experience and expertise. Stay away from blogs with the domain authority lower than 25 if you are a beginner, but feel free to shoot for those with DAs higher than 50 if your site is already well ranked.

From there on, guest posting is all about creating stellar content and making the best pitch. Be patient, but stubborn and determined. If poorly executed, this practice can be a wrong investment of your time and effort. But, if you examine all of your options with care and choose only the most relevant and highly ranked guest posting blogs, it’ll do wonders for both your website and you.

The post How to Search for Appropriate Guest Posting Opportunities appeared first on Quality Guest Post.